{"id":923,"date":"2007-09-03T08:55:29","date_gmt":"2007-09-02T22:55:29","guid":{"rendered":"http:\/\/lostbiro.com\/blog\/?p=923"},"modified":"2007-09-03T08:55:29","modified_gmt":"2007-09-02T22:55:29","slug":"quechup-on-spam-viral-marketing-gone-wrong","status":"publish","type":"post","link":"http:\/\/lostbiro.com\/blog\/?p=923","title":{"rendered":"Quechup on spam &#8211; viral marketing gone wrong"},"content":{"rendered":"<p>Perhaps you are one of the lucky ones who has not yet received a dozen invites from trusted friends about joining the latest social networking site &#8211; Quechup. It seems that as part of the signup process Quechup scans your gmail in-box and emails everyone in it. This is not an opt-in option. Fortunately I read the list of &#8216;benefits&#8217; and found virtually no difference from <a href=\"http:\/\/www.facebook.com\/\"><strong>Facebook<\/strong><\/a> &#8211; which isn&#8217;t (quite) so aggressive &#8211; so I didn&#8217;t sign up and add to the global spam content.<\/p>\n<p>This is certainly not the way viral marketing is supposed to work &#8211; ie it&#8217;s not actually meant to be like a virus that self-replicates around the internet &#8211; rather it should be about a good meme that others think is a really good idea and feels they want to share it with others &#8211; a soort of positive people power. <\/p>\n<p>Instead, the involuntary sharing of Quechup invites seems about a attractive as turning up at a party with the flu and &#8216;sharing&#8217; it with everyone!<\/p>\n<p>My advice for what it&#8217;s worth is to avoid Quechup like the proverbial. I&#8217;ll stick to <a href=\"http:\/\/www.facebook.com\/\"><strong>Facebook<\/strong><\/a> where I have more control over the process.<\/p>\n<p>And don&#8217;t take my word for it &#8211; check out the <a href=\"http:\/\/www.technorati.com\/posts\/tag\/quechup\"><strong>technorati tag cloud on this topic.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perhaps you are one of the lucky ones who has not yet received a dozen invites from trusted friends about joining the latest social networking site &#8211; Quechup. It seems that as part of the signup process Quechup scans your gmail in-box and emails everyone in it. This is not an opt-in option. Fortunately I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[],"class_list":["post-923","post","type-post","status-publish","format-standard","hentry","category-journal","category-new-media","category-technology"],"_links":{"self":[{"href":"http:\/\/lostbiro.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/923"}],"collection":[{"href":"http:\/\/lostbiro.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/lostbiro.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/lostbiro.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/lostbiro.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=923"}],"version-history":[{"count":0,"href":"http:\/\/lostbiro.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/923\/revisions"}],"wp:attachment":[{"href":"http:\/\/lostbiro.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/lostbiro.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/lostbiro.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}