{"id":1234,"date":"2008-07-24T22:45:18","date_gmt":"2008-07-24T12:45:18","guid":{"rendered":"http:\/\/lostbiro.com\/blog\/?p=1234"},"modified":"2008-07-24T22:46:42","modified_gmt":"2008-07-24T12:46:42","slug":"blogher08-in-the-rearview-mirror","status":"publish","type":"post","link":"http:\/\/lostbiro.com\/blog\/?p=1234","title":{"rendered":"Blogher08 – In the rearview mirror"},"content":{"rendered":"

Blogher08<\/strong><\/a> has come and gone and the pixels are settling, and the blogseeds are sprouting.<\/p>\n

The weirdness of the final session has stayed with me – the exchange between Jenny the Bloggess<\/strong><\/a> and Dooce<\/strong><\/a> – which has been well blogged here<\/strong><\/a> and elsewhere<\/strong><\/a>. <\/p>\n

But from that session was a real gem that came straight afterward in the shape of a question from the audience on how Dooce manages her time. How does a professional blogger structure her day – is it in one or two hour chunks, or is it in marathon writing sessions, or is it squeezed into the interstices of the day?<\/p>\n

Heather: Depending on what product I have going on inside of my blog, it can reach 10-12 hours a day. I’ve worked harder at this blog than any other blog in my life. Are you dedicated to working your ass off? It is way more than a full time job.<\/p><\/blockquote>\n

– you can read the full transcript here<\/strong><\/a><\/p>\n

And like any conference the main game can be in the margins – and that’s where Weber Shandwick’s Screengrab interviews<\/strong><\/a> work really well. Check them out on YouTube. I particularly liked the one with Susan Getgood<\/strong><\/a> – a marketer, social media consultant and blogger. <\/p>\n

I really liked her take on the four P’s of marketing. There’s the traditional ones of Product, Placement, Promotion and Price. But she has four more for bloggers and it works this way:<\/p>\n